In today’s highly competitive business world, it’s more important than ever to stand out from the crowd. One way to achieve this is by working with a local creative marketing agency. With their local expertise, they can help you develop a marketing campaign that will engage your target audience and deliver results. In this blog post, we’ll explore the benefits of working with a local creative marketing agency and why they can give your business the edge.
Businesses that engage in creativity are 70% more likely to have above average results
Firstly, let’s look at the statistics. According to a survey conducted by Adobe, businesses that engage in creativity are 70% more likely to have above-average financial results. This shows that creativity is a crucial factor in a successful marketing campaign. A creative marketing agency can help you tap into this creativity and use it to your advantage.
Understanding the local market
Secondly, working with a local marketing agency can really help your brand to stand out. Local agencies can have a really good understanding of the local market and can tailor your campaign to appeal to your target audience. They also have a better understanding of the local media landscape, which means they can help you reach your target audience through the most effective channels.
Social media is one key area where a small creative marketing agency can help you stand out. They can help you create engaging social media posts that will capture the attention of your audience and encourage them to engage with your brand. Video is another area where a small creative marketing agency can help you stand out. With the rise of video marketing, it’s essential to start making reels for your business now and take your business onto new platforms such as TikTok.
Ranking high on Google
A good rank on Google is still essential to winning business locally. Working with businesses that specialise in local search (SEO) can help you to consistently win new business. They can help you optimise your website for local search terms relating to your business, and improve your visibility on search engines such as Google.
Don’t discount print! Print still has a huge part to play in marketing your business successfully. A creative marketing agency can help you create print materials that will capture the attention of your target audience and deliver results.
Running a very broad marketing campaign that encompasses social media, SEO, advertising, and delivers a high level of creativity through it is essential. Creativity will make you stand out at the crucial moments. People surfing the web are making their buying decisions in a split second, or micro-moment, so showcasing your creativity could make the difference at the key moments.
Engaging with local marketing companies that have content creators, graphic designers, creative minds, and social media specialists can be crucial to helping your business grow. At Buzz Marketing, our philosophy has always been driven towards creativity. Imagine two rooms. In room one, we have a crazy creative team working on fresh ideas. In room two, we have a team that can structure the rollout of those creative ideas. You need creativity and structure, and understanding that creativity is not a process is essential, but that’s a blog for another time.
In conclusion, working with a small creative marketing agency can give your business the edge it needs to succeed in today’s highly competitive market. They can help you tap into the power of creativity, create engaging marketing campaigns that appeal to your target audience, and deliver results. If you’re looking to scale your business, then working with a marketing agency that’s been there, won, failed, learned, and is now pushing the creativity beyond the norm is a smart move.
Buzz Marketing is a part of the Buzz Studios Group, including the popular blog, Things to do in Cambridge, The Cambridge Hamper Company and What’s the Buzz? magazine.