If you haven’t already started using videography as part as your online market strategy, then now is the time to start! Consumers are becoming more immersed in video than ever before and it is much more common for people to watch videos everyday. Studies have shown that conversions increase when a business has some sort of video on their website.
Many individuals are visually-orientated, meaning that they are able to absorb and understand much more information when its shown to them rather than them having to read it. Therefore it makes sense to start leaning towards videography as a business to ensure that you keep up with market trends. Marketing campaigns that feature videos are more likely to attract these visually-orientated individuals, whilst also making your business, service or product look professional.
So, if you’re still unsure about introducing videography in to your businesses marketing campaign, we’ll give you ten reasons why you undoubtably should!
Your customers spend most their time online watching videos
YouTube receives more than 4 billion views every day, 4 billion, let that sink in. It’s also the second largest search engine, next to Google. In addition, 78% of people watch a video at least once a week and 55% of people watch videos every day, everyone watches videos online, including you. Your business needs to be making videos and ensuring that you have videos on your website to attract potential customers to your website, a video on a home page of a website will keep users engaged with the site and not make them click off it straight away.
Your competition is already using videography
According to MarketingProfs, 82% of senior marketing executives are now using online video content in their marketing strategies, this is an increase of 70% since 2011.
Videos are search engine friendly.
The chances are when consumers are looking for products and services, they’re going to be using Google to look for what they are after. Social media can have an impact on the organic search results of Google and with YouTube being the second largest search engine, videos often get ranked higher in Google search results.
Videos are easy to share
More than 500 years worth of YouTube videos are viewed daily – one reason this figure is so high is that videos are easily shared through social media these days – more than 700 YouTube videos are shared on Twitter every minute.
Videography levels the playing field
Online video production will account for more than one-third of all online advertising spending within the next 5 years. Videography has created an even playing field on which brand and businesses can compete on from all over the world. Larger, more established brand still have the advantage due to the higher marketing budget that they are able throw at advertising. However, this doesn’t mean small businesses can’t do a better job with less money, you need to make sure that you are creative, refreshing and make sure that you hit your target market with your videography!
Videos are entertaining, educational and inspirational
60% percent of consumers will spend at least two minutes watching a video that educated them about a product that they have an interest in buying. Videography can have a much better impact on someone that just words, it can make people smile, laugh, learn and even cry.
Feedback and interaction – Videography St Neots
With videos, people can comment and this allows you as a business to see what your customers think, it can also help identify what they want and what they need. You can then reply to their comments, giving them a real personal feel about the business, keeping them engaged.
Videography can be measured
With analytics being so accessible these days, they can give you a great idea about how successful your videos are and where you can improve. There is no more guesswork and being able to see what videos are popular allows you to put these vides at the forefront of your social media profiles, allowing more people to see them.
Online videos – easy to buy from
34% of apparel shoppers are more likely to buy something they have seen after viewing the advert online, versus 16% of those who have seen it on the TV, according to research by ReelSEO. This is because when you are online you a very close to being able to buy the product, in fact, with just a couple of clicks you can have the product on its way to you already. This isn’t the case on TV and everyday distractions can force you to forget about the advert you have seen.
On the move – Videography St Neots
People are able to access videos anywhere thanks to smartphones and tablets. Potential customers are able to look at your product on the go and understand everything about what you offer.
In conclusion, videography is key when looking to win your business new customers. It’s important to understand that you do not have to spend a fortune to have a successful marketing campaign. If you need any assistance in getting videography in your marketing strategy then don’t hesitate to contact us.