Building a website is hard; it’s a little bit like building a shop, you wouldn’t just build the shop and expect people to turn up out of the blue. Of course marketing a website is very different from a physical business, you have to market yourself correctly to ensure you get customers or viewers.
Website Design St Neots – Local Buzz Marketing
Here at Local Buzz Marketing, we have a team of award winning web designers that can work with you to create the perfect website which will increase traffic to your site and win you more business.
Build a Site Around Your Brand
Your website needs to have a good layout; if the layout is unclear and confusing then it’s very likely that any visitor is going to stay for a long time. The design of the website needs to look clean and presentable whilst also matching the way your business presents itself in the offline world, colours need to match and fonts should be the same. A good design will allow users to navigate through the site easily and therefore an easy site to use will win you more customers. One way you can ensure that you will get traffic to your website is quality content, whether you have a blog or a news page on you website, it’s vital that you keep posting quality content to pull people in to your site.
Free Marketing Tools
Take advantage of free marketing tools that you can use to promote your business and your new website. Set up your business a Facebook and Twitter account – these are both massively powerful in terms of marketing, it allows you to connect with potential customers and promote your product or services and even better, it’s free! Having a social media account will help you with your SEO and will move your position up on Google. Once again, a blog will also help your SEO and will bring new customers on to the website, bringing in the right kind of people to your business.
People will always find your website if they look for it online if you have followed our steps, but what about the people who aren’t even looking online? You can’t force people to log on to their computer and search for your website therefore you need to go out to them and encourage them to view your website. Physical marketing is just as important as digital marketing , and you will be able to show people exactly who you are with physical marketing materials such as business cards, flyers, leaflets and word of mouth.
There are lots of different ways that you can make sure that your website succeeds, these are just 3, if you would like any more information about our web design, don’t hesitate to contact us.