Performing well on search engines is a priority for the majority of businesses these days. If you’re new to the concept of SEO (search engine optimisation), the best advice that we can give you is to start off simple.
We’ve put together a number of tips to help you get your SEO moving. Most of the tips below are simple and straight-forward. These tips certainly won’t make the headlines, but they will work very well, and give you a nudge up the rankings.
Track a number of keywords
How many keywords are you currently targeting? Just a couple? Add more.
It is important to focus on a number of keywords (we recommend between 15-30). Don’t just focus on short-tail keywords, add variations and use similar words. By tracking a lot of keywords, your website content is going to become more engaging and not so limited.
Using Google’s Keyword Planner is a great way to expand your list of keywords or create a list if you haven’t yet!
The amount of content that you have on your site is important in terms of SEO. Have a look at your website and think about whether it says enough about you and your business. If you were a potential client, would you be satisfied with the information provided on the website or would you want to know more?
We would strongly recommend having at least 500 words on each internal page of your website, this is enough content to allow people to get a good idea about who you are and what you do, but not too much content that people will be put off it. Break up the content with short paragraphs and useful sub-headings. Make your content really easy to read.
Start a Blog
Having a blog or news section on your website is a great way to increase the traffic to your website, whilst also improving your site’s SEO.
A blog is the perfect way to deliver helpful and engaging content to your potential clients. If you’re unsure what to write about, look at your competitors and see what they’re doing, or just put yourself in the users/clients shoes, what would they like to read about? In short, what we are saying is, write great content that will help people who are interested in your products or services. Don’t stuff niche keywords repeatedly into your content, think more about user experience and how much your reader will enjoy your article.
Update your blog as much as you can, great content is king when it comes to rank in search engines.
Offsite content can be any content that you create that isn’t on your site, such as a video on YouTube, a photo on your Flickr account, and even a post on your social media account.
Try and create a post that is going to engage the readers, make them want to find out more, especially if you’re trying to encourage them to click through onto your site. Social media can be extremely useful if you’re trying to increase traffic to your website. The main idea with offsite content is to drive people back to your website.
High-quality backlinks are very important when it comes to SEO, so if you’re struggling with your backlinks, why not have a look to see what your competitors are doing? There are tools that you can use online to help you do this including Ahrefs and Google Search Console’s “Link to Your Site”.
Once you’ve collected the backlink information from a number of your competitors, run a report from your own business and compare the difference, then you can set about creating new backlinks to your site, using the information you have from the backlink reports. You can get good backlinks by adding your business to free listings.
Try not to think solely about backlinks, again, think more about becoming a source of knowledge, which will naturally create more backlinks to your website.
Reviews & Ratings
Reviews are very helpful for small business, especially when they’re positive! From now on, make an effort to encourage your customers to leave a review of the experience they had using your services.
You can create your own profile on a review site such as TripAdvisor, Trust Pilot or Vouched For, but alternatively, you can just encourage your customers to leave a review on your Google My Business profile, if you don’t have one of these then they’re worth creating!
Having reviews makes you much more trustworthy online, and in this day and age, if your company has no reviews, users might be put off using your services, especially if you’re selling products online. More reviews and activity surrounding your business improves rank.
An SSL certificate allows secure connections from a web server to a browser, which basically means if you’re putting any information onto the web page, there is less chance of anything bad happening to it.
Not only is this vital if you’re selling products online, but it can also help with your SEO rankings.
Make the most out of Google Analytics, it can show you exactly what is going on with your website including how many visits you’ve had, where those visits have come from, whether the user is on a phone or computer and what pages are the most popular on the site.
This information will help to improve your SEO. Do not ignore this information, Google Analytics is key to user experience and user experience is directly related to rank.
Having an engaging video on your website can do wonders for your SEO. Increasing the amount of time a user spends on a site is important as it will improve your bounce rate, which is great for SEO. Again, this is about user experience. If the user is enjoying your website they will stay on it longer and Google likes a user to have a good experience when they have searched and found something from their search engine, so it rewards your rank directly.
SEO is not something that happens overnight. SEO can take a very long time to implement correctly and it will often need constant monitoring. There’s plenty more tips we can give you and we will be releasing more soon. For now, see how you get on with these and keep checking your rank for your chosen keywords.
Here at Buzz, we understand that although you’re eager to get your site moving up the rankings, you might not have the time to do so. If you would like to find out about how we can help you with your ongoing SEO get in touch via our contact page.
If you are considering hiring an SEO, here is a great tip on how to do so, from Google: