What is SEO?
Search engine optimisation (SEO) refers to the process of improving the position that your website appears at the in the ‘organic’ search results given by sites such as Google. The higher up that you manage to get your site on the results page, the more traffic that you are able to get to your website, increasing your chances of getting new customers.
Heres a list of five reasons why your business should invest in SEO:
1. It Works!
The most important thing is that it works, more than 80-90% of people will use Google before purchasing something or visiting somewhere. This means that unless you are high up on Google’s results page, it is going to be hard for potential customers to come across your website, unless they want to scroll to page 32, and this is why SEO is important.
2. More Traffic
Due to you investing in SEO the amount of traffic on your website is going to increase, this means that more people will be visiting your site. Like we said earlier, the higher up in the results page you are, the more clicks you’re going to receive. After people have found their way to your website you have to keep them there, create a nice brand image and a clear and easy website that everyone will be able to understand. This will reduce the amount of times people click on and click straight off of your website.
3. Will Continue to Work
There is no sign of SEO slowing down in the future. Search engines continue to develop with more and more people using them, it won’t be long until everyone is searching for products and services online. Without SEO your business might be hard, and your competitors will be easy to find!
SEO is not a cost but an investment, an investment with high returns. By tying in SEO to Web analytics data, you might notice that certain keywords have great conversion rates, but your business only ranks on page number 2 of Google, this then allows you to see where to invest to get the best possible returns back.
If you’re not moving forward and keeping up with the times then you’re losing ground to your competitors who are. Don’t let competitors get ahead of you by ignoring such a valuable tool for your business, also you might just leave your competitors behind you if you use SEO effectively. Get ahead of the competition now with our SEO St Neots service.