The power of visual communication has rocketed with the rise of digital and social media sites such as Facebook and Twitter, meaning that photography is more crucial to the promotion of a business than it has ever been before. It is proven that images and photographs are much more likely to engage your potential customers than a page with just text on it, making it vital to include pictures on your website and printed marketing materials to help you get your message across.
What you need to know – Photography St Neots
Photography can be used effectively in campaigns, branding, social media, on your website and much more. A recent study, carried out by ROI Research found that 44% of respondents were more likely to engage with brands if they posted pictures on social media. On Facebook, if you use images you are more likely to be shown on your friends or followers home page, rather than a post that just includes text.
It can also be important to have a good professional photograph of yourself so that your potential customers can see the face behind the business, making it a more personal experience for them and allowing them to trust you. People are more likely to do business with someone who they know and trust which is why its important that you show yourself.
It is just as crucial to make sure that you display your products and services professionally as well. Well taken photos will make your business look much more professional and trustworthy whether its online or on printed media. Fliers and handouts that are handed out in the street are much more likely to be read and not just chucked away if they are covered in eye catching images.
Where can you get photographs/images from? – Photography in Business
- Buy stock images
- Hire a professional photographer
- or use your own photographs.
However if you do decide that you are going to take your own photographs, you need to consider how this comes across to the public as they may not look as professional, as the lighting, composition and quality will not be the same as if they were done professionally – this could make your business look tacky and unprofessional. Stock images can be great but you need to make sure that you have the correct license for what you want to use them for to prevent legal issues arising. However, stock images can be bought by anyone and will not make you stand out. Hiring a good professional photographer to produce unique pictures that are specific to your business will help you stand out from your competitors as well as attracting the right customers.
Using stock images from the internet
A lot of people assume that images that you find on google are free to use as long as they don’t have the copyright watermark on them. This is not true. As soon as the image is created it is automatically protected by copyright, copyright is a form of protection provided by the law and applies to all images. To use an image without having permission or purchasing a license is known as infringement, this can be very costly and result in lawsuits, legal fees and sometimes criminal charges. Some examples of infringement are:
- Using all of or part of an image without permission
- Use beyond the agreement of the license or permission
- Asking a photographer to recreate the image identically
- Adapting the image.
A lot of people assume that if an image has been copied straight from a Google search and used, it is very unlikely that the creator will ever be able to find out that it is being used.. but this is not true, lots of images are ‘digital rights managed’ and their use is easily detectable. Even if the image isn’t digital rights managed, there are other ways that it can be detected.
There are sources of free, legal images. But the quality of these will be lower than paid-for images. The problem is that when a free, legal image is of a high quality, it has often been used by many people meaning that it is less effective as it has been seen many times before.
There are two main types of licenses when purchasing stock photography, ‘Royalty-Free’ and ‘Rights-Managed’.
- For royalty-free images, you get nearly unlimited use. You can use the image however you like, for as long as you wish and as many times as you want. Following payment of the license fee, no additional royalty payments are owed.
- With rights-managed images, your right to use the image is typically restricted, with limitations placed on things such as duration of use, geographic region, industry, etc. This will all be established in your license agreements.
We’ll be releasing more photography blogs soon!