Advertising – Online/Print
In today’s ever-evolving digital landscape, the importance of paid online advertising cannot be emphasized enough.
How we work
At Local Buzz Marketing, we kickstart our process with a comprehensive initial online advertising report. This valuable first step involves delving into market trends and pinpointing the platforms that yield the best results for your industry. Alongside this, we provide a recommended monthly budget.
With the initial report in hand, we immerse ourselves in understanding your typical customer’s journey. This deep dive allows us to gain insights into the consumer experience, which we aim to enhance throughout our advertising campaign. Together with you, we refine this client journey, making it as seamless as possible for potential customers to connect with you or make a purchase.
Once the client journey is honed to perfection, we shift our focus to crafting engaging content. This involves analyzing your typical demographic and creating compelling content that captivates their attention.
With your approval, we activate the campaign, closely monitoring its performance through key metrics and screen recording software. This meticulous tracking aids us in split testing and making necessary adjustments to enhance the ad conversion rate.
At the end of each month, we provide you with a concise and easy-to-understand report that encapsulates the campaign’s performance, ensuring transparency and clarity throughout the process.
FAQs
How much does an online advertising campaign cost?
As much or as little as you wish – whilst we will make recommendations on your monthly budget, ultimately the decision is up to you.
Our costs will depend on your budget, the bigger budget, the more time required for the set up and ongoing management.
What platforms should I advertise on?
Google, Instagram, Twitter (or x), Facebook, LinkedIn and Youtube. Any one or all of these could be suitable for you.
Depending on your budget, and how creative and strong your advert is, we will make specific judgements about the best place to advertise.
How do I know it will work?
Your advert needs to be creative and strong. If it is not, we won’t suggest you continue.
We also do extensive research before any of your budget is spent, putting you and your campaign in the best possible position to be a success.
We are always open and honest about how successful we feel a campaign can be.
Should I consider advertising in print too?
Absolutely. The whole world is fighting to be heard online, and print still has its place. Let’s be honest, 99% of what is out there is quite frankly, dribble, and not very engaging . If your advert is successful online, we will recommend running it in print too. We will consider all options to make your campaign successful.