A Brief Guide to Digital Marketing for Start-ups – 2018

Starting your own business can be a tough experience; in the digital world it requires you to have knowledge of audience’s interests, the latest technology and how to keep cost down while improving visibility on a budget. Here are a number of tips that will hopefully guide you to improving the digital marketing of your business:

Launching a Website

Mobile Responsive

In 2016, it was reported that 61% of shoppers purchased using their mobile devices. As this number continues to rise, you as a business owner need to make sure your content is a mobile-friendly environment; Meaning, that your website is easily accessible and usable on mobile devices. Without this content, your website will probably only be visited on desktop computers due to the inaccessibility, which will likely affect the website’s viewing.

digital marketing

Strong call to action

Whether it’s at the bottom of the home page, the top, or even in its own little category, it’s vital you include your contact information (email addresses, telephone numbers etc.). If you and your team’s contact information aren’t easily located on the business’ website, you could possibly be missing out on new customers.

Content Accuracy

Not only is it vital that the content you are producing is honest and reliable information, you need to make sure it is your own work too. This means making sure your digital marketing content is not an identical article or webpage to a competitor. That legal right is called Copyright – it was created by the law to protect the creator of original work for the responsibility and rights of its distribution.

Let Customers Know

It is important that you include how you can help customers on your website in a clear manner. Whether it’s a small introduction on the home page or its own section, you need to get your message across to possible customers or clients that could be interested in what you offer.

In addition, you can also include testimonials and reviews from past/current clients and customers, to help increase the customers’ interest in you.

Choose the Right Host

Choosing the right host can be difficult considering there are so many to choose from. A lot of consumers believe that the decision they make does not matter because they all offer the same, unfortunately, that isn’t the case; A host is a service that stores your website, and a reliable one should provide their customers with effective support, security and very little downtime. Choosing the right host doesn’t just impact the back end of the website, it also affects the actual page your customers will be viewing. A reliable host means a reliable website for your customers and digital marketing, so be careful.

Your Social Media Platforms

Post Frequently

Posting on the business’ social media accounts allows you to reach a wider audience quickly and at low costs. However, when you post is a crucial thing you need to know in order to gain attention. Social media platforms allow companies to communicate sales, promotions, job vacancies and other significant posts to get the message across to their following.  According to the Buffer app, the optimal number of Twitter tweets and Facebook posts are 5 tweets a day and 5-10 posts a week, which is enough to inform and encourage your customers on a daily basis. Posting frequently at the right time and on the appropriate platform, shows your efforts to engage with your audience.

digital marketing

Aim to Engage

If the content you produce is not relevant, clear or eye-catching, your following will be uninterested. Social media has become one of the most effective marketing methods for companies, meaning you should take the opportunity to interact with customers and clients. From deals to competitions, there are unlimited ways your start-up business can catch your audiences’ attention.

Listen and Commit

Owning social media accounts for your business requires a lot of time and effort. However, it doesn’t necessarily mean you should keep it strictly promotions. As well as promoting your business, you can also use social media to communicate with your customers publicly or privately. Whether it’s addressing queries, reviews or even complaints, the customer’s feedback should be important to you.

Focus on Relevant Networks

You need to think to yourself; Which social network will get the message across the fastest and most effectively? There are so many social media platforms like Instagram, Twitter, Snapchat, Facebook, which are all unique and target different audiences. You, as a start-up business owner need to find out what your audiences’ most used network is and their optimal time of usage. This is so you are able to post confidently at the appropriate time on the most effective network. It’s also very important you dedicate your time to the right platforms so you can also focus on your physical business.

Targeting Search Engines

Use Relevant Keywords

SEO (Search Engine Optimisation) affects the website’s visibility on Google – Your result can potentially depend on what relevant keywords you have been targeting. It is quite a difficult process because it’s vital you include keywords that will perform positively, however, using the words too much can cause your content to look spammy and off-putting to customers. Consequently, we would recommend using long-tail keywords (keywords that are 2 or more words) to not only show your content contains natural speech patterns but to boost your rankings on search engine’s results.

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Improve your Site Speed

No customer wants to bother using a slow website when there are faster, more efficient ones just a back-click away. When launching your own companies webpage, customers need to be ensured a fast, easy experience when using it, otherwise, your exit rate is going to increase significantly. There are many ways you can improve your site speed; For example, by ensuring your image sizes are small. Furthermore, it has been proven that 61% of website’s weight is in fact images; by decreasing your image size, your site speed will be improved because of the reduction of website weight.

For more information…

If you would like to know more methods on improving your rank on search engine’s results, click here to check out our recent blog on SEO.


Thank you for reading. We hope this guide has improved your knowledge of digital marketing and we wish you the best of luck.