2018 is the year for modernising Graphic Design trends, as right now, businesses are looking to improve their conversion rates using their trendy assets. If you are struggling to find the best ones, look no further, as here are some of the top graphic design trends of 2018.
An illustration is an expressive drawing that allows originality and emotion to flow from the artist. Including this decorative element can add more information about the product or purpose in a more attractive manner, making your work look more entertaining.
It’s important you select the appropriate illustrations depending on your target audience. For example, if the content you are uploading is typically for the younger generation, adding illustrations is a great idea for the audience as it allows them to completely understand and focus on your company.
The big trend regarding illustration lately is involving retro-modern techniques; Get the best of both worlds by combining throw-back elements with modern illustrations – it’s a perfect match to gain more varieties of audiences.
Like wallpaper, backgrounds of products and websites will go out of fashion and be replaced with a trendy one. Backgrounds are very important attributes because if done correctly, it allows the audience to be attracted and recognise which brand created the product using familiar colours and fonts. Create visual intrigue using your graphic design skills, produce something organic and original to represent your company.
A gradient, also known as a colour progression, uses a variety of position-dependant colours to fill a region. Despite the controversy of this element, including a gradient in your graphic design, whether it’s used as a background or part of an image, can add more of an aesthetic appeal than using plain simple colours.
It also links back to what I was saying earlier, the necessity of using gradient in your graphic design can depend on your audience and business – so if you are a travel group producing a brochure for a location, it seems not only appropriate but a great idea to include gradient somewhere in there to create the atmosphere nicely.
Animations can be used to engage with an audience for several reasons – they are interactive so it’s more entertaining, and they can be used to communicate with users. Animations are a trend this year because it’s an uncommon skill, so whilst your competitor is focusing on image creation, you have upped your game by including motion graphic design that will engage with your audience more.
An example of an animation is micro-interactions, which are probably one of the best UX trends to date. If you don’t know what these are, you have probably still used them without realising. For instance, when you receive a notification like a retweet or a follow request, by clicking on it you are engaging with a micro-interaction. Crazy, right? The animation is the appearance of the notification, then having the ability to interact with the notification, makes it a micro-interaction.
It’s one of the only features of your company that can respond negatively to changes, simply because the logo is the symbol that represents your business, it will brand every piece of your work and allow your audience to know it’s your product. The logo is the icon should be memorable, eye-catching and relatable to your company’s purpose.
This year, the logo trend involves choosing a logo that is responsive and that can be displayed in ways depending on context. Furthermore, a responsive logo means that all features of a logo can be identified; for example, the Walt Disney logo can be recognised if you just present the castle or the original font of the letter “D”. So removing the shape and even words of the logo still give it a response.
Colours and Patterns
Finally, this trend is probably more of a permanent necessity as it’s been vital decoration for decades; Adding colour and patterns (that matches your theme) on your product or website adds personality in all aspects. As a business owner, you have the ability to set the tone and express the company’s purpose using the unlimited variety of colours and patterns. For example, choosing matte, simple colours like dark blue can portray a professional tone.
Thank you for reading, I hope this helped. Best wishes, Megan.