Failing to keep up with the times is not great, especially in web design where it can be disastrous especially if you have a website that looks out of date. A well designed website will attract more traffic to your site, it will also stop people from just clicking on and then straight off of your website. I’m sure you have all heard of the phase don’t judge a book by its cover, the same should apply to websites but it doesn’t. There are many ways you can ensure that you don’t lose customers because of your website, here are just a few:
A massive part of understanding a website is being able to know where you’re going, a simple and effect design of the website should allow customers to understand what the website is about and understand where to go to meet their requirements. Making the website quick and easy to get through is key, designers often get caught up in trying to make the website too fancy and flashy but this can lead to customers feeling overwhelmed and leaving your site, the best advice in most cases, less is more. Make the site so easy to navigate through that even your grandmother could use it.
If your company has a logo that is used frequently (i.e business cards) then make sure that the logo and the brand matches the website, it would make little sense to have an orange logo on your business card but on the website everything is blue. It is important that you can build up a brand that customers can recognise, therefore try and make sure that all of your colours are matching throughout the business, it’s the little things that really take your website to the next level.
Whats actually in your website is just as important as how it looks, make sure that you are clear and to the point but at the same time you need to be warm and welcoming, this will create a more pleasant experience for the user which means they are more likely to come back or recommend you to a friend. It is also important not to bombard the user with information about the business, yes by all means have an ‘about us’ page but you don’t want to force the history of the business down a potential customers throat. Try and avoid lots of writing, if there is too much text on a page it can often send people to sleep.
Building a good relationship with your customers is extremely important but for it to happen you have to work hard with them to understand what they want from you. Marketing tactics can act as a dialogue with potential customers and this is a great way to discover what clients are looking for in a website. By making your website look trustworthy to visitors you will see the amount of traffic to your website increase and an improvement in new business connections through website conversation.
For more website design tips check back next week!