The competition for Google’s top ranks has become more difficult as new technology is produced and released, especially for new bloggers and content creators. Finally launching your own website after your hard work is very exciting, but that isn’t the main challenge; The real challenge is improving your visibility on search engines results, otherwise, your webpage won’t get viewed or become known. But the challenge could be a lot easier if you just follow these effective 5 top tips:
1) Use Relevant Keywords
In order to be noticed in the Google search results, you need to include relevant keywords in your page titles, meta descriptions and URL’s. We aren’t saying spam the content with keywords in every sentence, because that can make your site appear off-putting, untidy and can actually damage the possibility of appearing high. So be careful. However, keeping your SEO up to date with relevant technologies also will help increase your ranking. For example, using long-tail keywords (more than 2-3 words) in your content and meta description will impact your SEO for devices like voice search (Cortana, Alexa, Siri etc.) because you are including natural speech patterns consumers will use to ask their queries to the device. For more information on how Voice Search impacts SEO, be sure to check out our recent blog.
In conclusion, as a business owner, you need to ensure your website has page titles, meta descriptions and URL’s that are accurate, encouraging and contain keywords that will perform positively and focus on the search performance.
2) Make Sure your Site Speed is Fast
When a potential customer opens your site, and it takes more than a few seconds to load, it’s highly likely they will close the tab and move on to a more efficient, faster-loading site. That is why it is highly important you check your ‘site speed’ frequently, particularly on preferred devices like mobile. Furthermore, you can check your ‘site speed’ by doing things such as:
- Minimising the number of HTTPS (Hypertext Transfer Protocol) requests on your site – each time a user enters the web page, the user’s browser will need to download all the HTTP’s requests depending on the number of files you have. The more files you have, the longer it will take to load, creating a frustrating experience for the user.
- Evaluate your plugins – the more plugins you have, the longer the website will take to load. Are the plugins necessary?
- Ensure your image file sizes are as small as they can be – According to the HTTP Archive, 61% of website’s weight are images. By implementing smaller sized images, you can lower that weight and allow the page to load quicker. Using new image formats can contribute to decreasing the website’s weight without also decreasing the image quality.
Since 2010, Google has been evaluating websites speed to help dictate the ranking. Therefore, these tips are vital if you want to boost your ranking.
3) Gain some backlinks
Backlinks are an important strategy to help improve your visibility on the search engine’s results. If you don’t know, a Backlink is an incoming hyperlink from one webpage to another, usually considered as a fair recommendation from another business/website. If you are inexperienced with Backlinks, it’s important to know that the phrase, “quality over quantity” definitely applies to this method. For instance, if a well-known website creates a backlink to your webpage just once, it will be more effective than being mentioned a hundred times on a smaller-known website.
If you are interested in building backlink, which, as mentioned, is a vital factor to boost your rankings on search engines, there are many ways you can create backlinks – For example:
- Guest blogging – Publishing promoting articles on popular websites is a very effective way of getting exposure for potential new customers.
- Promote your content – There are so many methods that will successfully promote your content; one idea could be sending out promoting emails about articles or the business, in general, to allow other companies to notice you and potentially be interested. If they are interested, they can experience the work then recommend it later on their website. The cycle begins there.
4) Register your site with Google Search Console
The Google Search Console is a free, accessible service from Google where you can submit your website to Google for indexing. It allows webmasters to see what is happening with their website and how that could have an impact on their search rankings. The webmasters will check features such as Backlinks, errors with the website, search queries (causing traffic) and much more.
This will help improve your visibility by receiving a Search Analytics Report which contains accurate and helpful information that could help boost your rankings on the Google search engine’s results.
5) Choose the Right Hosting Provider
Most inexperienced or new content creators will figure that the majority of Hosting Providers are similar as they offer the same at around the same price range also. Unfortunately, that is not the case. In worst case situations, if your host, for example, is caught participating in any suspicious activity, it can reflect badly on your site. Not only can it impact the authority of your website, it can cause the leave rate to increase. However, a bad host could also cause more issues, if your host is unreliable, it can also affect your website; Your site downtime can rise, so customers are then unable to view your website.
In order to know if you are choosing the right Hosting Provider, they need to be willing to support you in any case. An efficient Hosting Provider should provide you with great security, customer support, site speed and avoid any downtime, all at a reasonable price.
Thank you for reading, I hope these tips were helpful.