Your businesses’ logo is one of the first impressions a customer will have about who you are. This is why it so important that your logo leaves a lasting impression about what your business is and what you stand for. In the mind of the consumer, its design has the potential to subconsciously enhance the perception of your brand. Here are 5 things your logo says about you!
It may not be immediately obvious, but the colour of your logo is so important as different colours can evoke different emotions. The Canadian plastic-card maker Colourfast stated that an incredible 93% of purchasing judgements are made on visual perceptions. With 84.7% of consumers citing colour as their main reason for buying a particular product. With staggering statistics like these, do you think your business can afford to overlook the message your design conveys? Colourfast also stated that 80% of consumers believe the use of colour to increase brand recognition.
- Blue: the emotions of security, calmness and trustworthiness (Facebook, Visa and Barclays)
- Red: the emotions of energy, passion and excitement (Coca-Cola, Disney and Red Bull)
- Yellow: the emotions of playfulness, confidence and forward-thinkingness (McDonalds, Ikea)
- Green: growth and nature (Subways and Starbucks)
- Purple: creativity, nostalgia and imagination (Hallmark, Cadbury and Yahoo)
- Black: sophistication, authority and luxury (BBC, Sony, Chanel)
- Multi-colours: boundlessness, positivity and boldness (Google, eBay, NBC)
Your brand identity
Your logo needs to have a professional, appropriate style that reflects your business. As it will provide customers and potential clients with a glimpse of your brand identity. So who are you? Are you a fun company? A serious company? Do you focus on innovation and creativity? All of these impressions can be made from your logo alone. As described by Jeff Bezos, the founder of Amazon ‘Your brand is what people say about you when you’re not in the room.”
How professional you are
Most companies once starting out will create a simple logo quickly, which could be done by themselves using a cheap and basic template. This is perfectly understandable as initially, a business will need to focus on things that are perceived to be more important at that time. However, as a company becomes more established a logo will become more important. The care taken to identify a company’s brand identity can portray how a business will take care of their customers, their level of customer service and how reputable and trustworthy they are. A strong brand can establish confidence in your products or service.
Who your target audience is
Not only can your logo represent the personality of your brand and its brand identity, it is also possible to also grasp a businesses’ target audience through their logo. Businesses should, therefore, put aside their own personal tastes and seek to resonate with the target audience they are trying to attract. Is the target demographic serious or fun? Modern or traditional? Perhaps you are targeting a specific age-group.
Why you stand-out from competitors
Your logo can say a lot about your business. Creating a logo is a brilliant opportunity to really portray who you are as a company. If you are offering a fresh solution to an industry by being creative and innovative, make sure this is consistent throughout your brand design, website design and content!
What do you think of our brand here at Local Buzz Marketing?
Don’t believe the importance of colour on brand identity?
Play our logo guessing game now to see just how important colour and design are!