- Social media influencer marketing: With the rise of mistrust in traditional advertising, influencer marketing has become a popular way for brands to build credibility and trust with consumers. Partnering with the right influencers can help elevate your brand’s credibility and awareness, boosting your sales in the long run.
- Marketing automation: Automation tools are crucial for freeing up time and maximising productivity. With advancements in data-driven marketing, next-gen automation tools will interpret signals from customers and help you better understand their needs, allowing you to automate messages addressing future customer needs.
- Generative artificial intelligence (AI) in content creation: Generative AI is becoming more sophisticated, making automated content creation a disruptive trend in contemporary content marketing. While these tools won’t eliminate the need for human content creators, they make content curation, creativity and predictive marketing much easier.
- Video marketing: Video marketing has been a top strategy for years, and advancements in production and delivery have increased its importance. Trends to cash in on in 2023 include optimised video, live video, virtual and augmented reality, vlogs and social media stories, silent videos, and smartphone production.
- Mobile-first marketing: With mobile devices making up a significant portion of global website traffic, it’s essential to tailor your website and marketing content precisely for mobile users. Utilise target messaging, chatbots for personalisation, relevant and exclusive content that’s mobile-friendly, SMS and in-app messaging, and geo-targeting marketing, QR codes, and push notifications to execute mobile-first marketing effectively.
5 Marketing Tips for Brand Success
February 3, 2023